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PurFoods (3 Hour Diet At Home) Company Address PurFoods 718 SE Shurfine Dr. Ankeny, IA 50021 (877-347-3438, 866-746-3257) Website: www.3hourdietathome.com
Apparently, the company PurFoods delivers six distinct food product lines:
The 3-Hour Diet is a book written by fitness expert Jorge Cruise: The 3-Hour Diet - How Low-Carb Diets Make You Fat and Timing Makes You Thin. Cruise, who is based in San Diego and has appeared with great success on Oprah, has also started his own delivery system for his three-hour diet plan. The book was released in April 2005 and quickly became popular. Jorge Cruise is already an established writer with his "8 minutes" series (based around 8 minutes of exercise per day).Not surprisingly, the concept of the 3 Hour Diet is to eat a meal every 3 hours (although the author suggests eating nothing 3 hours before bedtime). The idea is to increase metabolism, and to help maintain consistent energy levels throughout the day. Mr. Cruise claims a weight loss of 2 pounds per week (without exercise). He does recommend exercise. This plan diet also addresses emotional "saboteurs" such as engaging in sedentary activities associated with mindless eating. How The Plan Works Home meal delivery is available for the 3 Hour Diet, with 3 meals, 2 snacks, and 1 snack delivered to your door. The meals are based on a source of lean protein, (generally low-GI) carbs, and healthy fats (the author recommends Flax Seed Oil). The major selling points of the book are the various fast food and frozen food recommendations. This appeals to many, as so many of us live such time-pressed lives. The calorie amounts of the suggested daily meals amount to 1450. The 3-Hour Diet is heavy on processed food, which can be of questionable nutritional value. Many of the issues that Cruise explores have already been well-covered in other diet books. However, the basic principles behind the book are sound--eat little and often, learn how to incorporate everyday convenience foods, and how to plan and set goals. Cruise takes advantage of some of the low-carb "backlash" by claiming that low-carb diets make you fat, a very general statement. The book is interspersed with positive testimonials (most likely clients from Cruise's fitness trainer/motivator business). However these don't fail to hide the fact that the book contains a number of inconsistencies. It talks about no calorie counting, but then restricts portion sizes to certain calories. The 3 Hour Diet is similar to one of the "originals" - Body For Life. However Body for Life has stood the test of time. Pricing Two plans are available: basic ($20/day) and Gourmet ($30/day).
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